BetterWorld SEO Roast: How to 5X Organic Traffic
BetterWorld.org, a platform that makes it easy for nonprofits to accept donations online, recently raised an impressive $7.35 million. Congratulations!
With this new funding, they have a huge opportunity to grow their impact by investing in SEO and attracting more organic search traffic.
In this in-depth SEO audit, we dive into BetterWorld's search presence and uncover opportunities to boost rankings, get in front of more donors, and make the most of their fundraising.
Let's jump in!
BetterWorld's Impressive Growth
- Domain Rating (DR) of 76, putting them in the top 28,000 websites globally
- Steady growth in organic search traffic over the past few years
- Ranking for valuable keywords like "auction app" and "open source fundraising"
However, their organic traffic seems to have plateaued recently around 20K monthly searches. With a few key improvements, they can kick growth into high gear.
Spend Fundraising Wisely: SEO > Google Ads
- BetterWorld is bidding on Google Ads for keywords like "auction app"
- Instead of spending precious fundraising on paid ads, invest in SEO
- Ranking organically is more sustainable and cost-effective in the long run
Keyword Gap Analysis
We compared BetterWorld to top competitors like DonorBox, GoFundMe, and GiveButter. Here are some high-value keywords their competitors rank for that BetterWorld is missing out on:
- Donation sites
- Donate button
- How to start a fundraiser
- Nonprofit funding
- Text-to-donate
By creating targeted content around these topics, BetterWorld can chip away at competitors' traffic.
Check out our “Ahrefs Gap Report Tool” that we mentioned in the video.
Backlink Gap Analysis
Backlinks from authoritative websites are crucial for ranking. BetterWorld has a solid foundation, but there's room for improvement:
- DonorBox and GoFundMe get links from high-quality sites like The Guardian
- Reach out to publications and negotiate inclusion in "best fundraising platform" lists
- Turn unlinked brand mentions into links
Action Plan to 5X Organic Traffic
- Target untapped high-value keywords like "donation sites" and "text-to-donate"
- Create link-worthy content around fundraising tips and nonprofit success stories
- Reach out to industry publications for guest posting and expert quotes
- Optimize existing content to rank for featured snippets
- Invest in SEO vs. Google Ads for sustainable, cost-effective growth
By implementing these opportunities, BetterWorld can attract thousands of new visitors, empower more nonprofits, and make the most of their fundraising. SEO is the key to maximizing impact.
Ready to dive deeper? Check out the full SEO Roast video for an in-depth look at BetterWorld's search presence and step-by-step recommendations to dominate the rankings.
Order your own SEO Roast today.