Live SEO Roast: Inbox Zero by Elie Steinbock

Introduction

• Ilias Ism from MagicSpace SEO is analyzing a SaaS start-up's website, Inbox Zero by Elie Steinbock

• Inbox Zero is a productivity tool designed to help manage and organize email more efficiently

• The analysis will cover on-page SEO, technical SEO setup, keywords, content strategy, and competitors

• Tips and strategies will be shared based on experience helping SaaS startups succeed with SEO and marketing

Website Overview

• The website looks great and clearly communicates the key problems and benefits of using the software

• It shows social proof, explains how the software works, and addresses potential privacy concerns

• The website has an FAQ section, call-to-action, and a sitemap linked to the sitemap XML

• The footer links to landing pages targeting specific keywords

Ahrefs Analysis

• The domain rating is 45, which is good for a newer site

• Organic traffic and referring domains have been increasing

• The website ranks well for the keyword "Inbox Zero" with a good search volume

• Competitors include Superhuman, UnrollMe, and clean.email

Recommendations

Landing Pages and Blog Posts

• Create a blog post similar to clean.email's "email subscription cleaner" article

• Write an article listing the best inbox cleaning apps, putting Inbox Zero first and comparing competitors

• Include affiliate links for competitors and make an honest comparison of pros, cons, and pricing

• Invest in more blog posts, aiming for 5-10 per month, covering topics related to email, Gmail, and email clients

Backlinks and Partnerships

• Reach out to clean.email and propose a mutual blog post partnership where both sites link to each other

• Try to get backlinks and mentions from people writing about email management tools

Programmatic SEO

• Explore programmatic SEO by targeting keywords related to unsubscribing from specific email campaigns or services

• Create dynamic landing pages using Next.js and dynamic slugs to cover a wide range of "how to unsubscribe from" keywords

Conclusion

• Implementing these strategies, such as increasing blog post frequency, building partnerships, and exploring programmatic SEO, could help improve Inbox Zero's organic traffic and SEO performance

• The author encourages feedback and thanks the audience for watching the video